They, like some Christian Bookstores (like Family Christian Stores), also have "family-friendly" mainstream movies like "National Treasure 1&2", "Alvin and the Chipmunks", "Dan In Real Life", "Game Plan", etc.
I'm not sure I agree to them selling mainstream movies, especially if a movie has even a hint of objectionable material, but I guess as long as it is "family-friendly".
Varlyn (The VMan)
For the grace of God that brings salvation has appeared to all men. It teaches us to say "No" to ungodliness and worldly passions, and to live self-controlled, upright and godly lives in this present age,
Titus 2:11-12